splunk> Think Crazy Big Data
Yes, Splunk can eat all your data so you can search, report, and alert on it. You can then make reports that answer traditional, really useful things, like "How many web users were there per country this month?". But we want you to think bigger.
What should you know about your business or customers that you don't? Think crazy big. You have an amazing amount of data in your company, all over the place. If its got a plug and isn't making coffee, there's a good chance its spewing out data. And that's just the devices physically around you. Think bigger -- data in the cloud, on SaaS systems, hypervisors, and global data centers -- generated by every service you can think off -- servers, network devices, mobile devices, applications, call logs, RSS feeds, social media comments, weather data, GPS, etc.Now, go ask the wacky questions using data from everything in your arsenal:
This isn't just talk. NPR initially used Splunk to monitor and troubleshoot their content deliver to customers, but soon expanded it to include critical business metrics, like program popularity, views by device, reconcile royalty payments for digital rights, and measure abandonment rates. To take another example, Expedia initially used Splunk to avoid website outages, but soon expanded it to include monitoring 98% of their infrastructure, including online bookings, performance of air-travel coupons and optimizing SEM.
Another way to thinks about it is by thinking of your goals, and some possible uses:
Still having trouble thinking about what data I should give Splunk? Fair enough. Here are some common categories to think about: Application logs; Call Detail Records; Clickstream Data; Configuration Files; Database Audit Logs and Tables; Filesystem Audit Logs; Management and Logging APIs; Message Queues; OS Metrics, Status, and Diagnostic commands; Packet Data; Security Infrastructure; Syslog; WMI; Web Access Logs; Web Proxy Logs
Now get out there, and think big, crazy big.